Cultural risk assessment
Research potential cultural issues, then adapt the content where your project needs it.
Our processOur multilingual cultural advisors include researchers with PhDs in cross-cultural studies who specialize in game narratives and cultural risks. Each assessment combines text review with hands-on play, covering visuals, audio, and interactions as well as words. We use relevant past cases to explain the risks and recommend practical changes.

Research potential cultural issues, then adapt the content where your project needs it.
Our processNarrative specialists in the source and target languages work together to give epics their scale, characters their voices, and songs their rhythm.
Explore creative cultural adaptationA well-translated line can take on a different meaning within a scene. Before release, we review each asset’s meaning, its surroundings, and what players can do with it.
Content disputes can affect launch schedules or market availability.
Risk may be embedded in textures, licensed music, props or mechanics.
History, religion and representation can shape how a creative choice is received.
Countries, languages and communities do not share a single interpretation.
Names, dialogue, narrative, political references and religious quotations.
Maps, clothing, props, architecture, symbols and character representation.
Lyrics, chants, licensed recordings, voice delivery and scene context.
Player actions, rewards, treatment of sacred objects and real-world locations.
We combine text review with hands-on play, agree on coverage, and record the paths tested and any content we could not assess.
Confirm markets, audiences, development stage, assets and playable builds.
Assign advisors with the language skills, cultural knowledge, and research experience your project needs.
Read the text and experience the game; record locations, triggers and surrounding content.
Identify affected markets and priorities; distinguish verified precedents from advisor analysis.
Explain the trade-offs of retaining, revising, replacing or regionalizing content.
Check the agreed changes, record unresolved issues, and deliver the findings and decisions.
Research is most useful when it helps your team make a specific production decision.
Multilingual researchers with PhDs who specialize in game narratives and cultural risks.
Historical events organized by market, risk type and content medium, with evidence quality and limitations recorded.
A risk register, findings by region, relevant past cases, recommended changes, and records of follow-up reviews.
Assessment supports creative and market decisions; it does not guarantee zero risk or regulatory approval, and is not a substitute for legal advice. Coverage and rechecks are agreed per project.
Explore eight cultural contexts through anonymized public incidents and a terminology study. These are independent research examples, not PerfectLoc client projects. The events may still be recognizable despite the removal of names.

Middle East / Muslim cultural context
A platform adventure game
Industry incident analysis · 2008Read the analysis
United States / North American cultural context
An open-world dress-up game
Industry incident analysis · 2025Read the analysis
Europe — assess by language and audience
An anime-style game: terminology study
Terminology risk studyRead the analysis
China
A psychological horror game
Industry incident analysis · 2019Read the analysis
Southeast Asia — Malaysia
A deity-themed fighting game
Industry incident analysis · 2017Read the analysis
South America — Bolivia
An open-world tactical shooter
Industry incident analysis · 2017Read the analysis
South Korea
A mobile battle royale game
Industry incident analysis · 2018Read the analysis
Japan
A location-based AR game
Industry incident analysis · 2016Read the analysisGet the complete research report free of charge, with more case studies, assessment frameworks, and guidance for your team.
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